structure is changing. Those who are focused on penetrating the niche market are promoting low-price marketing strategies to lure new customers.
- On the other hand, the competition among suppliers is quite low. This is because it is mainly dominated by Boeing and Airbus and it is unlikely that suppliers will also compete with providing flight services, instead of building the airplanes.
I. Introduction
1. Purpose of the Project
The purpose of this our group was to analyze two similar hospitality companies by using tools learned in accounting class. Based on annual reports of two companies, our group members learned how the terms learned in class is actually used in the report. We hope to understand how certain variation affects accounting items and identify why certain does
“ 변화는 더 이상 선택의 문제가 아니라 생존을 위해 절실한 과제입니다. 현재까지 해왔던 타성과 관습에서 벗어나지 못 할 때 치열한 구제 경쟁 사회에서 뒤처질 것은 자명한 사실입니다. 변화를 끊임없는 발전을 위한 자극으로 받아들이면서 이를 주도하는 조직으로 탈바꿈해야 합니다.”
조중훈
1. Introduction of the project
1) Purpose of project
Through the project, we want to build extensive knowledge about cruise industry and accounting analysis (common size analysis, comparative analysis, and ratio analysis). We believe that the project makes us accounting experts.
Cruise Industry has grown and continues to grow enormously in scale. It is frequently regarded as a small but sig
● Objective
- Background
Even though there are lots of different kinds of lodging properties, as a student, we tend to pay attention to only huge hotels with worldwide reputation. Our team would like to focus on relatively small hotel company, Zen Backpackers, which is getting popular among young visitors to Busan, and address its role as an accommodation in a famous tourism destination, Seom