distribution channel 정책을 사용하기 시작함
기술의 발전으로 차 부품의 수명이 길어짐
industy pricing and inventory practice
1. Pricing practices: 구매 volume과 재고 위험부담 정도에 따라 다른 할인율이 적용되는 yellow, green, blue price로 구성됨
2. inventory practices: 제품의 인기도 정도에 따라 A, B, C, D,W
Distribution Strategy (Inc. Competitors) Analysis
시장규모
NIKE는 40%의 우월한 MS를 이용하여 Retail Sales Channel의 경우 최대 9개월 이상의 Forecasting 자료를 요구하고 있으며 90%이상이 이에 따름
대신 NIKE는 Superordinate goal을 설정-Retails와 우호적인 Contract에 의한 소비촉진에 도움이 되는 Display, Inventory level 조정등
Features of the fisheries distribution
Difficulties in controlling the supply and demand
Settlement of consignment system
Easily spoiled product
-> quick distribution process needed
Difficulties in standardization of the product
High distribution cost
The function of two agents
Promote fishery production & specialization
Preservation, Standardiz
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achiev