1. 주제 선정 동기
주제선정 동기는 지금까지 THE FACE SHOP은 자연주의 컨셉 +권상우 라는 빅 모델을 앞세워 매출액을 꾸준히 상승시켜 왔다. 하지만 모델에 너무 의존하는 경향이 보이고, 현재 권상우는 여러 가지 악재로 이미지 실추가 우려되어 이로 인해 THE FACE SHOP의 이미지도 타격을 입을 수 있다고
shop" and "Skin-food"
entered the market.
In past MISSHA was the best company and it had the largest market share in the market, but recently The face-shop has got the largest market share.
To make MISSHA the best brand in the low-price cosmetic market, we are going to analyze the company, competitors, market and products and so on. And then we are going to devise new marketing strategy
foods => enforcing sweets.
Operating stores under direct managements: It is difficult to deliver fresh fruits, vegetables and fish to Shanghai because of the bad condition of distribution network. => keep many customers as patron.
Each piece-centered sales: Because of the shopping patterns of Chinese who walk or ride bicycles, purchasing amount is so small.
Provi
amethyst, toys
1980s: shoes, leather goods, ginseng, jewelry.
1990s: clothing, groceries, shoes, leather goods, traditional handicraft
In the past, many tourist tended to purchase mainly traditional handicrafts. However, as time passed, the type of shopping products recently have become various and clothing and food etc are preferred.
-the change of shopping tourism place
shopping even if they spend more money. Therefore, we chose young women who like shopping as our target. Also, the city that we decided is Hong Kong because it is very famous for shopping and tour attractions.
We collected much information about shopping in Hong Kong from transportation to accommodation. However, we thought that young women didn’t have enough money for accommodation or food