is not caused by ecological factors. This new transportation is charming, unfamiliar and fresh. So young and trendy consumers are fascinated by something stylish and freedom rather than environmental and economical efficiency.
The next generation transportation ways with unique appearance and eco-friendly characteristic is the new item that complete the style.
4. Eco-friendly Clothes
foods: limited consumption with remaining socialist living patterns.
Chinese characteristics that they enjoy eating.
Chinese who like sweet foods => enforcing sweets.
Operating stores under direct managements: It is difficult to deliver fresh fruits, vegetables and fish to Shanghai because of the bad condition of distribution network. => keep many customers as pat
food & beverage
□As an income level is being inclined, consumption for food expends as well.
□ Engel’s coefficient is diminishing with income upsurge but, absolute quantity of food expenditure is also growing steadily.
□ Trend of pursing high quality food, brand and costless goods from the big cities
□ Brand recognition spreads over
□ Recent food poisoning, unsanitary foo
of Korean food
Korean food is often cooked chef’s guess. So, market expending is very difficult. Because each store has different chef and food taste will be different. Bulgogibrothers is introduction franchise restaurant method in order to standardization of cook, service, and store management so they make manual mode. Bulgogibrothers seek effective management style in Korean food.
Target consumer - 10~30 aged young people
Life style : young people…
- Dislike troublesome working.
- Often go to bed very late.
- Prefer informer food.
Learning & Memory - Most delicious 라면s are products of ‘농심’ brand. (신라면, 안성탕면, 너구리, 무파마..)
- Taste of ‘신라면’ is familiar.
Attitude - High brand loyalty.