consumption in Asian countries has increased. Korean cosmetics have the competitivenessfocusing on tas keality. Especially, In Vietnam, Korean goods are occupied about 60% in their market. Also Korean ones are invaded as an image like fashionable color cosmetics and are recognized as a famous and luxury brand.
-The condition of market in Thailand
In Thailand, the cosmetic shows 10~15% growth
Consumption based on a plan and search
These customers show a propensity to consume that is based on a plan and search. They tend to consider product’s quality more important than the brand name. Also, as customers’ preference on brand becomes more diverse, making products’ image positive and favorable gets more important to companies. In a nutshell, GIORDANO’s target consumers prefer q
Propensity to consume food & beverage
□As an income level is being inclined, consumption for food expends as well.
□ Engel’s coefficient is diminishing with income upsurge but, absolute quantity of food expenditure is also growing steadily.
□ Trend of pursing high quality food, brand and costless goods from the big cities
□ Brand recognition spreads over
□ Recent food poi
1.1. Position of NONG SHIM in Korea Market
a) 농 심
1970년대 후반 농심은 국내 식품업계에서 일정한 위치를 차지 하게 되었을 뿐 아니라, 1975년부터 히트 상품인 ‘농심라면’을 통해 소비자들에게 ‘농심’이란 이름으로 좋은 인상을 심어주게 되었다. 이에 1978년 3월 6일 정식으로 사명을 주식회사 농심으
Ⅱ. Exchange rate regime
1. What is the exchange rate?
In finance, the exchange rates between two currencies specifies how much one currency is worth in terms of the other. It is the value of a foreign nation’s currency in terms of the home nation’s currency. For example an exchange rate of 91 Japanese yen (JPY, ¥) to the United States dollar (USD, $) means that 91 yen is worth the