Footwear Market
Currently, functional footwear market is growing rapidly. Functional footwear is the shoes which make user's health higher only by wearing them. Although functional footwear is more expensive than general footwear, it attracts consumers' interest with the support from health-valuing trend such as well-being. For this reason, sales of functional footwear are rising, and the rates
Part 1. Environmental Analysis The Globalization of Footwear Industry
External Environment
The Globalization of Footwear Industry
Features
high labor intensive
less capital and technology intensive.
slow pattern of technology changes,
footwear market does not increase rapidly.
International outsourcing structure to Asia’s countries
Nike’s Vision & History
* footwear
‘컨버스’는 100년의 역사와 정통성을 가진 미국 브랜드로 글로벌 패션 아이콘으로 자리 잡았으며, 현재는 나이키 사와 M&A 되었다. 컨버스는 1908년 설립된 이래 7억 5천만 컬레나 판매실적을 가지고 있는 농구화의 대명사로 컨버스 척테일러 올스타는 현재까지 전세계적으로 베스트셀러 신발
Ⅰ. Introduction - Origin of Footwear & athletic activities
운동화의 기원은 운동의 기원과 밀접한 관련이 있다. 먼저, 운동의 원형은 인류의 발생과 동시에 있었다고 할 수 있다. 즉, 달리기[走] ·뛰기[跳] ·던지기[投]는 인류의 생존을 위한 방어법 ·공격법이었을 것이다. 그것이 점차로 스포츠 화 되어 갔다고
In each country, Sports Industry occupies quite some portion.
In Korea, Sports equipment sales were steadily increasing.
Lower average net PPE
Higher operating efficiency
Lower increase rate of sales
Ineffective use of stockholders’ investment
Expected higher stock price in ‘07 & ’08.
More effective use of assets
Affected by the drop in NPM
Makes more profit from sales
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