<Situation Analysis>
Economic Forces: Now there is continual increase of price. It limits Customers needs and wants. So, people are eager to get some coupon to fulfill their needs. It is why various coupons appeared in market. Also, there is enlargement of couple market. Many Koreans do not hesitate to spend money on date. As our target customer is couple, enlargement of couple market broadens o
, Seafood를 찾는 사람들
⇒ 확대: 한국에 있는 모든 사람(미식가들), 외국인들까지 확대
②Enhanced Customer Awareness
☞ 특화된 맛과 분위기로 소비자들에게 와 볼만한 곳으로서 확고한 이미지 구축
③Repositioning
☞ 시간대별로 확고한 Target과 Positioning 구축
2. Analysis of Current Marketing Situation
situation of each Hite beer and OB(Cass) beer company.
Second, to grasp present situation of each company and beer market, through related books and various thesis, we studied Hite beer's past, present and future strategies.
Third, to see purchase behavior and satisfaction of consumers, we had a survey method.
Finally, through these study process, we would offer the way Hite beer could reta
U.S.Steel Case Study
1. Summarize U.S.Steel’s current competitive situation.
(1) U.S.Steel(USS)는 세계 10위의 integrated steel manufacturer로, Europe’s Ancelor, POSCO와 같은 세계적인 철강회사 및 Weirton Steel등의 미국내의 철강회사와 경쟁관계에 놓여있다고 볼 수 있다. 또한 USS는 새로운 부서 Straightline Source를 신설하여 작은 규모
force to pursue common goal of obtaining Korea Express and became more attractive candidate for the new owner of Korea Express. We have analyzed such situation of CJ and POSCO consortium competing each other as in game theory. According to our team’s analysis, two players were all motivated to engage in price competition. After bidding price compromise from Kumho Asiana, Korea Express has chose