(3) Differentiation strategy
- Technique differentiation
- Product differentiation
- Production differentiation
We're trying to position our produnt through technique, product, production centered differentiation.
this product have functions which to send email or personal homepage, to edit photo using digital camera (doesn't need to use a computer). These are functions of the digital
1. Canon and the Digital Camera Industry
(1)Brief History
Canon was founded in 1937, starting as a camera making company. Today, 83 years later from the foundation, Canon took the second place among Asia’s top 1000 brands following Sony of the first place. In Asia, Canon’s brand power already surpassed those of Nike, Google and Coca-Cola. Canon’s mission is Coexistence which means ‘
revision of 'Dietary life safety law for children', which now prohibits beverage firms from selling highly caffeinated drink products within the school zones; Lotte Chilsung drink products, such as ‘Hot 6ix’, are now at the stake of losing a lot of its customers.
Albeit, the sales volume was approximately 60 billion in 2012 and the firm forecasts the sales volume to reach by 70 billion in 2
forecasts of growth in GDP in both developed and developing economies were, therefore, in the process of being revised down, particularly for 2009. Members also noted that Australian financial markets were being affected to a lesser extent than in many other countries, given the relative strength of the domestic banking system. Nonetheless, the deterioration in the outlook for global economic act
buying criteria but not too
Find the balance between customer buying
criteria & the time it takes for sensor revision
TQM STRATEGY(SUSTAINABILITY AS A ETHICAL ENTERPRISE)
Cost Reduction Strategy
CPI Systems
Quality Initiative Training
Quality Function
Deployment Effort
CCE/6 Sigma Training
Demand Increase Strategy
Channel Support Systems
UNEP Green Programs
GEMI TQEM
SustaineablityInitiatives