Ⅰ. 브랜드 선정 이유와 조사방법
패션분야에서 중저가 브랜드 및 남성복, 스포츠 의류 등은 꾸준한 성장세를 보이고 있는 반면 여성복 부문의 매출은 하락세를 보이고 있다. 이러한 상황에서도 백화점 내 매출에 상당한 영향을 주는 브랜드가 있는데 제일모직의 이다.
패션 브랜드 는 그 브랜드만의
the advent of Starbuck, concept of coffee shop spreads quickly and broadly. People become going coffee shops or buy take-out coffee at the coffee shop.
Business Model Canvas Analysis
Key partners
- Coffee bean farmer: Coffee bean is Starbucks’ main raw material. Coffee bean farmer offers it to Starbucks.
- Mart, convenience store: Starbucks sales their products via retailer, wholesaler.
Ⅰ. Situation Analysis
1. Analysis of Environment
(1) Hot keyword to differentiate from others : Premium
‘Premium restaurants, premium party, premium outlet, premium cosmetics…’
We can see the word 'premium' in every field nowadays. The main reason why they use it is because there's no big difference among lots of products in market. It means that they should make a differenc
Target analysis
Family is important to 30s40s
Growth of purchasing foreign car in 30s
In last 5years, the rate of purchase in 30s40S has been increased.
2) They feel the greatest importance of family among all generations.
-They look for family value and finding meaning of life
Family life is more matter than success of work to me
the average: 43.2 % 30s answer: 52.25
C. Global Paradigm Shift and Possibility of Korean Tea Culture
If the social structure and cultural preferences were interconnected, understanding this relationship helps for anticipating and planning for globalization of specific cultural items. Especially, the possibility of Korean tea culture can be firmly recognized, as we examine the strategies reflected by the global paradigm shift. Three