fragrances industry.
Cosmetics and fragrances continue to be part of a very competitive global marketplace. New brands and products are constantly being introduced into the market, placing enormous importance on innovation and quality. This is a difficult market due to the presence of several dominating French companies and laboratories (i.e. L’Oreal, L.V.M.H., Estee Lauder, Lancome, Laborat
sector.
2000
Diversify and intensify its brands.
Efforts to globalization of the company.
2004
7 factories globally, 7 global branches
Fragrances Industry of France
French perfume market
Huge, luxury, sensuality and refinement.
Powerful marketing and publicity launches.
Market location
1. Apartment congestion area
2. Residing area of high – quality duplex
3. Hotel, building for business
4. trade area that is making nobility trend
5. Service and food service industry distribution
Target market
Enjoy Space
Early 20~30 around
/ economical level:second, third
“Space highest priority”
Personality
pursuit
20~30 aroun
D.I-WATER
INCI NAME : FURIFIED WATER
화학적 분류 : inoranic (무기물의)
분자식 : H2O
정의 :
나트륨, 칼슘, 철, 구리와 같은 양이온과 염소 브롬과 같은 음이온들, 즉 이온들이 결여되어 있는 물.
성상 및 특성 :
무색, 투명한 액체이며, pH는 7.0이다.
초순수는 이론상으로 18.31MΩ㎝까지 최고 저항력을 가질 수