2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
This project suggests strategies for local development and promotion such as activation of Korean airport, strengthening safety supervision and gaining government support for deregulation. Also strategies from international benchmarking are proposed, such as finding niche markets, not attempting to compete head-on with FullService Carriers, adding frills, and going into long haul services.
FullService Carrier: 일반 대형 항공사)인 독일의 루프트한자를 크게 앞지른 것이다.
이렇게 북미와 유럽에서의 LCC가 성공을 거두자, 그 영향으로 북미, 유럽 뿐 아니라 2000년 대 초반부터 몇몇 아시아 지역에서 저가항공의 취항이 시작되었다. 그 예로, 말레이시아의 에어 아시아, 중국의 춘추항공이 있다.
service and competitors in the market
(1) Main Service
Since 1966, STX Pan Ocean has struggled for becoming "World’s the Best" company. With an effort from the company’s powerful & stable business activity in sector of Dry cargo, Pure car carrier, Full container service and other worldwide ocean related services were the main source of the company’s success.
Moreover, the company took th
Carriers market.
i. Targeting Low Cost Carriers
Low Cost Carrier (LCC)
Low Cost Carriers, which adopts a business model opposite to the traditional FullService Airlines (FSA), are airlines that provide flights at low prices targeted toward the price-sensitive customers. Although FSAs have dominated the airline industry for long time, these days are many of them are recording decrea