Mass Cosmetics Line
-Amore Pacific at the top of the mass market
-Higher Value-added products
-More functional cosmetics
-Brand depending on customer level
-Beauty-food
cost in products
The limited distribution channel to department store
Increase in luxury cosmetic demand (specially in young ladies)
Increase in functional cosmetic demand (specially in young men)
The hyper-competition with
other imported & domestic
brand
The improvement of quality
of domestic brand
Poor economic situation &
high exchange rate
functions and branding. Branded products, having an up- market image in terms of style, product quality and safety, have become priority choices for consumers.
4. Market players
4-1. Foreign players
Multinational enterprise cashing in and dominating premium market
The lucrative cosmetics market in China has been attracting many multinational enterprises. At present, most major multination
functions and development of sustainable products, customer-related marketing promotions such as experience marketing and locally differentiated marketing process and strong distribution power in global markets have brought them a stout construction of their marketing capabilities.
c. Production : Applying 6 sigma innovation to the whole business sectors and construction of ERP system could l
Functionality
Loading Time
The loading Time is important because speediness is required by impatient users who are purchasing products online. We time how long they take to load their website. These records are average of 3 experiments under same conditions and server.
*Results
Auction: 10’55’’ / E-bay: 2’97
Auction takes long time when loading homepage because they c