Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
Line of business : Control and management of overall group activities as owner and holding company
1.2 About Fast Retailing
Fast Retailing Co., Ltd. is a holding company. The specialty retailer UNIQLO is the Group's mainstay operation, and it has enjoyed strong growth by offering high-quality casualwear at reasonable prices based on its SPA (Specialty store retailer of Private label Apparel)
function is to manufacture the banknote, coin, national bond, various securities issued by the government, currency safety bond issued by the Bank of Korea, postage stamps, special government certificates and other special printed items. It also manufactures the papers needed for the printing of the above items, and other special paper. Recently, they are trying to extend the items for export.
1. Differentiation
In the paper-book (on/off-line bookstore) market
Strategy 1 at offline
Expand current product-lines with profitable products,
other than just paper-based books
Expand its stationary business together
with officeware and design products
61%
growth of stationery & design-goods mkt
“Bookstore as a
Culture complex”
중심가 교보<->보더스
● Turn the market share of non-smart phone users to smart phone users
● Among the smart phone users, raise the 20% purchase action of Apple iPhone(4G) users to up to 50%
-Those who think the monthly bills are expensive.
-Those who think that the product is difficult with useless functions.
-Those with sufficient financial background who's use of internet does not show on