image of Coca-Cola was damaged by Rooney's scandal. Caution is needed for celebrity advertisements.
7. Logistics
Coca-Cola has no centralized logistics strategy. Logistics is one of the functions that Coca-Cola leaves into the hands of its bottling partners all over the globe. This means that the means of acquiring raw materials, stocking inventory, and delivering them to distributors diffe
4’ in 2011. Yet, Prospecs has a few marketing problems in terms of brandimage and ambiguous positioning of company now. It is needed to establish concrete concepts and images of the company and brand. We suggest marketing strategies to cover the current weak points up in below. From these suggestions, Prospecs would be a close friend of one’s whole life not only functional sports brand.
Research question
Because of we young generation all like digital products. And most famous digital product now is Iphone. We also interest in a similar product OMINA2. But when we read news, we find out that Iphone’s sales are much better than OMINA2. If you see their hardware, you will find OMINA2 is better than Iphone. And Samsung is Korean brand. It is seems like OMINA2 is more competitive
brandimage
- Inefficient domestic labor costs
- High price ratio compared to the brandimage
ㆍOpportunity
- Brand awareness level increase
- Offensive but consistent Strategy
- Growth of E-Business
ㆍThreat
- Popular foreign brands
- Cheap labor and high population possessing eastern Asian competitions.
Industry Analysis: Trends in the Functional Footwear Market
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