Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Ⅰ. Origins and history
1. Early days
The ILO was created in 1919, as part of the Treaty of Versailles that ended World War I, to reflect the belief that universal and lasting peace can be accomplished only if it is based on social justice. The Constitution was drafted between January and April, 1919, by the Labour Commission set up by the Peace Conference. The Commission was composed of
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Luciano Benetton
1935 Born in Treviso, Italy
1944 After the death of his father
1955 Started the business with his younger sister
to attain a target income from operations of €300 million?
target profit
€300million - €217million = €83 million
Total Sales – Break Even Sales
Margin of safety in 2003
1859million-1241million = 618million
Margin of safety in
■ Objectives of Defense-in-Depth
• To compensate for potential human and component
failures
• To maintain the effectiveness of the barriers by averting
damage to the facilities and to the barriers themselves
• To protect the public and the environment from harm in
the event that those barriers are not fully effective
■ Strategy of