20세기 초 위대한 리더(great man)에 관한 이론은 특성이론(trait theories)로 발전되었다.
Trait : 한 개인의 능력, 동기 또는 행동의 패턴을 포함하는 일반적인 특성을 지칭한다.
20세기 중반까지 Trait 이론들은 리더는 다른 사람들과 구분되는 특성이 있다고 주장해 왔다.
20세기 중반 Ralph stogdill 이 그때까지
and growth.
LVMH Group in line with the Western art of living (Art de Vivre) spread all over the world the essence of the mission, meticulous, perfect, reflect the traditional crafts, elegant and creative person to sign, and significance of every product, both fusion tradition and creativity, spark unlimited dreams and inspire the imagination.
Group's goal is: to allow you to experience
1. New Trend
Intensification of consumers’ power
consumers’ information is so enlarged
Fusion Marketing Channel
One-stop shopping
Mega concept shop
1) The Definition of Home-Shopping
Home-shopping is defined as a shopping pattern that purchasing the goods or services via direct order by seeing the newspapers, magazines, TV, catalogs, and online network offered by home-shopping
매우 불확실/복잡한 혁신과정을 쉽게 관리할 수 있는 비법은 없음
* 새로운 지식 창출, 신제품/신공정에 적용, 조직 내 후원 확보, 상업적 성공 등
* 서로 다른 배경과 목표를 가진 많은 사람들이 관련되어 갈등의 가능성도 큼
- 그러나, 성공적인 기업이 체득해온 혁신관리방식을 연구함으로써
1. Introduction of the entire project
In this project, our group selected the casual dining industry and chose 2 companies out of the industry. The company we chose is Bloomin’s brands. The company we selected as its rival is Brinker international. We selected the casual dining industry because most of our members are majoring in food service management and also because the brand Outback is