Directions for Future Research
Service recovery program, customer revitalization program
에의 적용
Loyalty Scheme과 브랜드 충성도와의 직접적인 관계 도출
Before & After Experiment 를 적용
=> Loyalty Program의 상품에 대한 긍정적인 태도 형성에
직접적으로 미치는 영향 조사
- Loyalty 측정시 행동 측면을 control하지
Hypothesis
SNG has several problem in present and would happen to change their business model.
- What is the problem in present SNG
- What is the directions of social network game for future?
- What is the new business model of SNG in the future.
I-3. Research methodology
present
- Current Problem
Positive Case
Negative case
↓Analysis
future
- Opinion
- Suggestion
introduction
Hedonic products and services
vs.
utilitarian products and services
Science : personal attitude or reaction toward an aesthetic or social situation, regarded as either good or bad
Psychology : related to an individual’s sense of aesthetics that is considered as something positive essence related to beauty
Sociology : considered to be part of an individual’s cu
Integrative Conceptual Framework
During 1940s and 1950s, researchers began to learn about how individuals make decisions concerning health and what determines health behavior. Rosenstock and Hockbaum began their pioneering work to understand why individuals participated in screening programs for tuberculosis. However, Rosenstock et al (1988) recognized the limitation of this theory and recomme
cars. Some, especially in Detroit, argue that once the recession is over, buyers will rush back to dealer showrooms. And "if sales do pick up, carmakers eventually could be more profitable than they have ever been because of all the costs they have shed," according to David Cole, chairman of the Center for Automotive Research in Ann Arbor, Mich. The story concludes that only time will tell.