We figured that Cold Stone has problems with their emplacement. Therefore, Cold Stone could improve their strategies to compensate the problems. Cold Stone is an urgent need to increase the number of stores on a priority basis due to the current limited number of stores. Attracting various customers due to how small their visibility is in the streets. In big cities or in Seoul for example, there
What is AI?
Artificial intelligence(AI) is the intelligence of machines and the branch of computer science that aims to create it.
Al text books define the field as "the study and design of intelligent agents“
John McCarthy, who coined the term in 1956, defines it as "the science and engineering of making intelligent machines
History of AI
Beginning (1943-1951)
Early Interest Period
- Employment
‘Ticket Monster’ put out a notice on employment condition for all the applicants. It says that working in ticket monster does not provide you high wage, may require working for long hour including night and weekend, and may require immense amount of tasks to be done. However ‘Ticket Monster’ also says that they are going to provide working environment where people are treate
Who
result great sales outcome
8 ~12% of the total employees
Advantages
Entitle pacesetter
a business card written pacesetter
33% discounts each year
A binder and label pin of power suit
Nordstrom doesn’t employ external manager.
Only internal staffs understand
Nordstrom’s culture.
government )
A one-time customer ( ex : Personal customer )
Targeting Looking for a cheap product to the consumer.
Computer knowledge of the consumers.
On-line consumers.
Positioning Minimize the distribution process Low-price realization.
Customer’s needs Build To Order
large enterprise corporation Salesman.