game's best-known players to enhance their image with consumers. Because, it's common for recreational golfers to base purchase decisions on the equipment choices of successful golfers on the PGA Tour.
3. Pace of Rivalry
The pace of rivalry is quickening. As the growth rate of golf industry is getting lower, golf equipment companies are struggling more to have larger market shares targeting
game.
(2) Bluffing Game
For this reason, if player A having credible threat uses brinkmanship strategy, player B becomes a chicken, which is same with prisoner’s dilemma structure. Thus, player B will have preference ‘NC>NN’ because of A’s bluffing. This game structure is called, ‘Bluffing Game’. The game table in Bluffing game is here.
Table 3. Payoff table of bluffing ga
games became main stream. On contrast, Sony Computer Entertainment with its new game machine “PlayStation” emerged as a king of video games. For Nintendo the hardest time was 2003. Nintendo firstly in its history couldn’t make the end meet. After a few years, Nintendo regained its previous status as a dominant player in the game industry. There were two smash hits that brought the tremendou
player Online Role Playing Game) 등
>> 성장성 - 인터넷 사용환경의 개선(초고속 통신망/PC방 보급)
+ 사용자 증가로 꾸준한 증가 예상
- 수익모델의 다양화
- 온라인 쇼핑 및 온라인 광고 시장의 고성장
- 무선 인터넷 시장의 확대
2) 인터넷 게임포털 시장의 현황
player Online Role Playing Game) 등
>> 성장성 - 인터넷 사용환경의 개선(초고속 통신망/PC방 보급)
+ 사용자 증가로 꾸준한 증가 예상
- 수익모델의 다양화
- 온라인 쇼핑 및 온라인 광고 시장의 고성장
- 무선 인터넷 시장의 확대
2) 인터넷 게임포털 시장의 현황