1.0 Executive Summary
We chose Laneige, a family brand from the leading cosmetic company, Amorepacific, as its position as a middle-price range brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires
2. Experiment
2-1. Original IOR Experiment
This experiment was an imitation of Posner's original experiment. We used E-Prime to design this experiment. There were 10 participants who were university students and selected regardless of their sex.
Method
Figure 2.1.1 Basic paradigm (Posner, M. I. & Cohen, Y., 1984, Components of Visual Orienting)
The display shown was similar to the o
2. Experiment
2-1. Original IOR Experiment
This experiment was an imitation of Posner's original experiment. We used E-Prime to design this experiment. There were 10 participants who were university students and selected regardless of their sex.
Method
2. Betty Crocker
Since 1921, General Mills have created convenient, delicious meals and easy-to -make, great-tasting desserts with Betty Crocker products.
3. Gold Medal
They select the best grades of premium wheat and perform quality checks throughout the milling process. The means consumers are assured of consistent results – time after time, recipe
Position in the market>
According to pictures, Jinro market shares take half of the market share. Jinro is a head company in soju market. Specially, 참이슬 series support Jinro to become best firm in Korea soju market.
Overall, needless to speak, Jinro is best company. But low percentage of alcohol market, their product J shows low business showing while other products show very hig