General Motors
World’s largest vehicle manufacturer
Founded in 1908
Global automotive sales leader since 1931
Brands : Cadillac, Buick, Chevrolet, GMC, Pontiac, Saab, Saturn
A group of GM-owned business units
GMhad continued supplying military vehicles to US army since World War I GMD
GMD : Light armored vehicles, turret systems, military trucks
Main
About GMGeneral Motors Company (NYSE:GM, TSX: GMM), one of the world’s largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the follow
closest competitor now,
but Toyota could be a tough rival in the future
+ First-Mover Advantages
+ Technological and Design Advantages
+ Lowering Production Cost
─ High Research Cost
─ Risk of Customer’s Failure to Adapt to New Concept Car
+ Lower Risk
+ More Familiar Design to Customer
+ Had Been Tested
─ High Competition from Rivals
MAIN PART
2. SsangYong's First Bankrupt – Merger and Acquisition in term of Daewoo
2.1 The reason of SYM first bankruptcy
• SSangyong Group's excessive investment in the fields of automobile
In 1988, SSangyong Motors became a major manufacturer after its release of a four-wheel-drive vehicle 'Korando Family'. With the success of the 'Korando Family', SSangyong Motors began te
maining year. Automakers announce their notable loss of sales and continue to slash their dealers and part suppliers. U.S. auto industry is staying afloat through federal bailouts and restructuring at the government's direction, reducing production while laying off thousands of workers.
Moreover, while the market for new automobile has decreased 46%, the U.S. Treasury Department does not fores