goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising the image of corporate citizens.
Ac
equity wealth, and job market conditions also favor upper-income individuals, who are the primary luxury goods consumers.
- Declining of Exclusivity of Luxury Goods :
In an age of mass affluence with easy access to credit, luxury goods are becoming more affordable. Also, with a 50 percent rise in household income in the last 30 years, Americans have more money to spend on premium goods.
of social cost, and prevented 240,000 tons of CO2 emission. Most significantly, it provided an opportunity and incentives for 14,000,000 people to recycle and reuse. Beautiful Store is promoting good deeds to make changes in our society and these environmental changes will sustain the earth for a while longer for our next generation. This positive effect likely attracted and attracts investors.
store and discount store.
Second, eBay undertook G-market on April 16. They also have auction so with this undertaking they are occupying 90% market share in the open market.
Third, imitation products are increasing by geometric progression. A lot of products imitated from famous brands are being sold on line. The problem is that sellers sell imitate products pretending they sell real product
stores. In Korea, there is one flagship store and about 20 direct shops-in-shops.
The advertisings
Alessi favors quality to the detriment of quantity in its magazine, newspaper and TV advertising, maybe because the target segment is very specific. For example, in the case of magazine, the quality of magazine where the advertising appear and its privileged position on it (generally in the cove