Major Stages
Management Innovation
Idea generation
Idea screening
Concept Development And testing
Marketing Strategy development
Business analysis
Product development
Test maketing
Commerciali zation
Kraft’s
Product
Life Cycle
major airlines.
The main goal of the company is to provide a no-frills service with low fares designed to stimulate demand. At the time, it did not aim to offer the lowest fare on the market. However, the company expanded to continental Europe and had to focus on critical success factors to survive. Nowadays, it can be said that Ryanair has shifted generic strategies to become more of a cost-
the cities in terms of the population density, it causes lots of problems.
2. Spain Economic
A. General view of Spain Economy
Spain's economy is the 8th largest worldwide and the 5th largest in Europe. It is also the 8th largest FDI recipient in the world and the 3rd largest investor in the world. As of 2009, absolute GDP was valued at $1.4 trillion. The nation has GDP per capita is o
Introduction
Significant difference of party preference
Yeongnam vs. Honam region case
: strong ties with specific party
Other regions case: different dimension
“Is major social cleavage changing in Korea?”
Regional, Generation, and Ideology Cleavage
: major cleavages in Korean society
Theoretical Basis
Lipset & Rokkan: Social cleavages affect party system
Part
major parts; Front Office System which takes charge for general operation related to customer and accommodation, Back Office System which manages general business analysis, Point-of-Sales System which deals with processes done in sales points and Interface System which provides general operation environment.
- a. Front Office System
Front Office is the “Face of Hotel”. They greet customers