Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location
A Sustainable City
Providing the highest quality of life with the lowest environmental footprint
100% Renewable Energy
Zero Waste
Net Zero Carbon
Fossil Fuel Free Zone
Ⅰ. 기업환위험관리(기업환리스크관리)
1. 비재무부문전략
외환위험은 기업경영의 모든 측면에 영향을 준다. 특히 환율변동에 의해 장기적으로 영향을 받는 현금흐름의 노출에 있어서는 재무관리자의 기능보다는 오히려 마케팅이나 생산부서를 책임지는 관리자들의 기능이 훨씬 더 중요하다. 이
1 Omnichannel retailing
▶ Today?
The rates of e- commerce of total retail sales
is increasing
&
Much digital retailing is now highly profitable
&
Digital information influences about 50% of
store sales
Special hotel service enterprise
of place/tourism in Lotte group system
Category of business
: service, hotel management
The date of incorporation : Feb 1973
Capital : \ 5080 hundred million
Number of staff : 3493 people
Sales : \ 2 trillion 5854 hundred million
(2011 year)
Imparting of knowledge and skills relating to the hotel industry