globalization naturally.
Globalization of Companies
1) Standardization
The definition of standardization can be divided in to two groups which are marketing program and marketing process. The standardization in marketing program is a process which product design, product positioning, brand name, packaging, selling prices and customer service programs are performed in uniform with no influe
showing gradual increase in demand
the trend seems to be upward
1. To avoid political conflict with the US government.
2. To make ‘Hyundai-favored atmosphere’ among Americans.
3. To build the image of ‘global car-making company’
by entering into US market.
Incentives from the city
Favorable weather
Advantages in logistics
Eclectic paradigm
상황이 내전으로 인해 악화되어 코코아가격을 다국적기업에서 결정하게 되었기 때문이다
Globalcompanies could take advantage of Cote Divore's circumstance to their benefit by setting any price they want to.
I hope that the global company can make a deal at a reasonable price so that workers can take a sweet break while sitting on the cacao farm soon.
“Nestle is committed to the following Business Principles in all countries taking into account local legislation, cultural and religious practices”
to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners.
Nestle does not favor short-term profit
Nestle is the world’s leading Nutrition, Health and Wellness company
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global scale as well. For global expansion, Amazon first enter into English speaking countries by acquire overseas Internet companies that already had strong presence in local domestic market. Acquisition is a way of wholly owned subsidiary and specifically an M&A. By diversify its online venture and market, Amazon realizes cost economies from global sales volume and learning effects from establi