Global Mega-Brands: In response to fashion trends, toy manufacturers design offerings base on a concept or story (e.g., Star Wars) and several companies offer multiple toys related to the same concept (Spiderman, Harry Potter).
4. Implications for strategy development
◎ Increasing costThe LEGO Group should also further outsource labour-intensive parts of production to low-pay countries while
globalization are different in that internationalization considers the discrete national units with boundaries still exist while globalization considers that boundaries between the domestic and the external become blurred.
2) Examples
- In Politics: The Lybian revolution in 2011
- In Society: Global efforts to solve societal problems such as infectious diseases, environmental problems.
- In E
political environment in Korea did not developed as much as the industry's growth. Currently the new world economic order is being reorganized. Korea, while maintaining the peace of the industry, should raise the competitiveness of enterprises. Above all, the importance of the role of labor and industrial relations system is needed for Korea’s situation to settle down while maintaining national
The concept of Globalization
The process of increasing interconnectedness
between lots of societies all over the world
Rapidly growing spread of ideas, cultures, and information around the world
International organizations, Non-governmental organizations(NGOs), transnational companies
as important actors in globalpolitics
The more interdependent world economy
Internationalizati