total cancer incidence is increasing steadily. Cancer incidence between men and women is narrowing the gap as time goes by.
2. Difference in Incidence rate of Cancer by Gender
출처: 국가암정보센터
The above chart shows the incidence of cancers by sex. The notable point is that there are differences of developing cancer between man and woman. Gastric, colorectal, and lung cancer
global communication. Also they have program for workers to improve human resources environment and develop skills. H&M which has the biggest markets in the world has 3 big policies for human resources management. The Medias applaud H&M’s system. However, there are also merits and demerits of each brands human resources management. There are many big and famous SPA brands in the world and Korea
Korea's total death toll is about 246,000 people. Among them, cancer is regarded as the most main cause. There are many factors of cancer - in the spread of the western diet, environmental pollution, drinking and smoking. Cancer has reached to social issues. In above chart, total cancer incidence is increasing steadily. Cancer incidence between men and women is narrowing the gap as time goes by.
2010, the number of PCs will exceed 40,000,000. In addition, the usage of mobile phones has reached to 62% of the population.
2. Malaysia
- Demographical perspective
-The population in Malaysia is 28,650,000. 50.4% of the population is Malaysians, 23.7% are Chinese, 11% are natives and 7.1% are Indians.
The following graph shows the population rate based on age and gender in Malaysia.
gender (male or female) and age from the teens to the twenties, and from the forties to the fifties.
b. Targeting
For targeting, SPAO decides to target very broadly (undifferentiated marketing) that it target All Generation without any restrictions in age. This is why SPAO has chosen Korean idol groups Girls Generation and Super Junior to target the customers in the teens and the twenties, and