media sped up the spread of globalization.
II. Definition and History of Social Media
(1) Definition
Before looking at specific details, it is important to define social media first. Andrees M. Kaplan and others defined social media as follows:
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow t
media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global depression, and stock price collapsed. That brought stagnation in internet Ad.
of copies of content without any degradation in quality and to distribute a single copy to an unlimited number of users. As a result, unprotected digital content is extremely vulnerable to theft, unauthorized access, and propagation. The availability of multiple perfect copies of copyrighted materials is perceived by much of the media industry as a threat to its viability and profitability
media that Seoul TOPIS uses to provide such information are BIT(Bus Information Terminal), Internet, mobile Internet (cell phone and PDA), ARS. Keeping up with the technological trend, TOPIS also provides bus information through iPhone application.
Bus information terminal refers to the terminal units placed in each bus stop that shows which bus line is how far from the bus stop, and at in how m
1.1 연구 의의
1996년 드라마를 시작으로 중국에 수출되기 시작한 한국 대중문화가 98년부터 가요 쪽으로 확대되면서 한국 대중문화 열풍을 일으키기 시작했으며 2000년 2월 한국 댄스그룹 H.O.T의 베이징 공연을 계기로 중국 언론에서 공식적으로‘한류 열풍’이라는 용어를 사용하기 시작했다.
이러한