C. Global Paradigm Shift and Possibility of Korean Tea Culture
If the social structure and cultural preferences were interconnected, understanding this relationship helps for anticipating and planning for globalization of specific cultural items. Especially, the possibility of Korean tea culture can be firmly recognized, as we examine the strategies reflected by the global paradigm shift. Three
1-3. Global Marketing Strategy: International Menu
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.
of South Korean. Therefore, the government suggested aiding them for a good image of Korea through the export of Korean popular culture. Another reason for the current commercial success of Korean media is that it is an outgrowth of Korea’s struggle for cultural continuity when confronted by the threat ofglobalization ofculture. When we talk about Korean popular culture, we notice the mainly
Cultural Diversity against Globalization
유네스코는 2001년 총회에서 `문화 다양선 선언`과 `수중 문화 유산 보호 협약`을 채택함으로써 획일화를 강요하는 `세계화`에 맞서 비록 소수만이 지지하지만 개개인의 문화권 보호와 문화 상품 개발 및 보급에 힘쓰고 있다. 또 귀중한 인류 문화 유산을 보존하려는 노력
organization called IBM at that time, so it is not fair to say that foreigner's cultural values can represents the Korean's values toward cultures. Also this study was based on a total sample of a hundred thousand participants, and this sample was not evenly distributed. Some nations were studied with samples of several thousand, while others were represented by samples as small as 74 and 80.