golf club manufacturers were relying more on endorsements from touring professionals to enhance their brand image. The value of endorsement contracts had escalated dramatically since 2000. These high annual endorsement fees are another factor of a strong price war.
Q3. How is the golf equipment industry changing? What are the underlying drivers of change and how might tho
Golf.
As of 2009, Ralph Lauren or their licensing partners operate 163 full-price and 163 outlet/factory stores around the world (including Club Monaco and Rugby stores). The company's flagship store is located in the former Rhinelander Mansion on Madison Avenue in New York City. Other flagship stores are located in Chicago, East Hampton, London, Miami, Milan, Palm Beach, and Tokyo (Ralph Lauren
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
changed with the emergence of numerous mega-projects, such as the Petronas Towers, the North-South Expressway, the Multimedia Super Corridor, and the new federal administrative capital of Putrajaya. In the late 1990s, Malaysia was shaken by the Asian financial crisis as well as political unrest caused by the sacking of the deputy prime minister Dato' Seri Anwar Ibrahim. In November 2007, the coun