goodlife and the feeling that it is within one’s grasp. Female consumers now tend to closely look at what celebrities carry rather than how their pants look like at red carpet. With the rich distribution channel, consumer perception on luxury handbags has been changed. As handbags are now viewed as fashion statements, female consumers are willing to pay big dollars to get the latest ones. The
< Purchasing Goods in Second Life>
Ⅰ.Objectives & Reason
Nelson’s consumer behavior theory (1970) on experience goods and search goods is based on real life. After Nelson, Schoenheit Ingo suggests in his research, “Social Quality of Products”, 2004, experience goods, search goods and trust goods have different factors related to purchasers’ perception. Based on these theories, thi
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
life. This kind of targeting is possible and effective because of the company’s craftsmanship history which was mentioned above. Also the ‘being as scarce as possible’ strategy enabled them to position as a legendary high-end luxury brand. You have to wait one or two years to get a specific model of Hermès bag, but Thomas the CEO Hermès says that it is worth the wait. “If pe
Introducing LG electronics
LG electronics is launched in 1958. It is in the LG group and has the second-largest market in Korea. The main industry of LG electronics is making Cell phones, and they also manages Air conditioners, refrigerators, washing machines, microwave ovens, vacuum cleaners, motors, TV, monitors, video tape, audio, DVD, PC. They developed the world’s first DMB phone in 200