SENS의 Communication 분석
청순가련함의 대명사인 임수정 중심 의 커뮤니케이션
→ 전자제품의 이미지와 임수정의 이미지의 적합성이 다소 약함
SENS의 역동적이고 진보된 모습을 보여주는데 임수정은 무게감이
떨어짐
->→ 20대의 흥미와 이목을 이끌 요소가 부족했다
‘완벽한 노트북을 꿈꾼
strategies of POPEYES. There are 2 explanations for why positioning can be the powerful marketing strategies to increase the market share.
Firstly, there's no hope in this price competition since it deficits each other, it is important to escape from this competition. These days, in the fast food industry, competition, especially price competition, is getting severe and become a bloody competit
Facebook’s features
From the united states, it bacame worldwide sns
Be set to a friend, contents could be shared
Anyone can make page and manage it easily
There is no 일촌공개 – anyone can check updating
Through function 'like', express one's good feeling
6. It is easy to access in mobile
Major users age are 20 to 30
Acquaintance based network + openness
sharing of c
friends etc.
Time is attention: Demand for leisure is affected in a complicated way by the cost of time to both produce and consume entertainment products. E.g. reading a book uses more time per dollar of goods than frequenting a nightclub. Like money, attention has instrumental value because it can get you other things that you might want. It also has terminal value because many people want it
4’ in 2011. Yet, Prospecs has a few marketing problems in terms of brand image and ambiguous positioning of company now. It is needed to establish concrete concepts and images of the company and brand. We suggest marketing strategies to cover the current weak points up in below. From these suggestions, Prospecs would be a close friend of one’s whole life not only functional sports brand.