Summary 1
1. Economics is the scientific study of people and institutions from the point of view of how they produce and consume goods andservices and face the problem of scarcity.
경제학은 그들이 어떻게 생산과 소비에서 상품과 서비스에 부족의 문제에 직면해 있는가 하는 관점에서 사람 그리고 교육기관의 과학적인 학문이다.
2. Microecon
good ( v) average ( ) bad ( ) very bad ( )
Evaluation(E): very good ( ) good (v ) average ( ) bad ( ) very bad ( )
② Reason
▷We will focus our energy on performing services that are consistent with our mission by de-centralizing authority, empowering employees, exceeding customers' expectations, and continually improving by providing on-going education. To assist with our mission
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods andservice.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
and uncollusive. Their behavior is characterized by independent action.
과점 유형 1 : 기업들이 조직화되거나 결탁하지 않은 과점. 그들의 양상은 독립적인 행위들에 의해서 특정지어진다.
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57. Class II oligopoly : An oligopoly in which firms are organized and collusive. Their behavior ca
and financial status. (table 1 of the appendix)
2. Targeting
1) The target customers: male customers aged between 20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.