Style
SAJO has an interesting and unique style regarding the top-down structure. So, the head of the firm tries to talk with the employees and have meals together; their relationship with the head is very close. However, regarding merged companies, there is not much interaction among companies.
SAJO group's current president Jinwoo Joo is a direct and referent (charismatic) leader. When he deci
their were lack of communication between the head office and other branches. So he vitalize the communications.
황문구 had real managing experience in business, when he was in the technology company. From this background he planned governing the whole organization and educating the branches for better service.
From the above, his leadership style can be described as coercive & democratic.
Style
Top management has priority to happiness of employee. They think employee should feel happy to achieve customer satisfaction. CEO of Seoul metro is an innovative person who created T-money system in former government. He tries to generate new system which is fitted in recent trends. However he was usually blamed for his decision. Because of strict structure of SMRT structure, most of SMRT
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe