government when new services are contracted out.
Another disadvantage to extensive contracting are the transaction costs incurred in operating the process – advertising contracts, or so. These administrative costs may actually increase the overall costs of services well beyond those provided through traditional government agencies
Lack of sufficient providers (lack of competition)
The
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
popularity
Small market share
O
Well-being trend
Government promotion
Rising interests of Makgeolli among young people
T
Negative recognition of makgeolli
Loyal consumers of Seoul makgeolli
Majority of the audience
didn’t perceive the key information
Vampire advertising
Part of the audience only remembered the model and could not match the AD to the brand
advertisement revenue. Commercialization of the Internet and Web force “traditional” media to face the future and fight for advertisement revenue and consumer attention. (See Figure 1) The next generation of media, which is the DMB(Digital Multimedia Broadcasting), is now threatening the rest of the media.
(Figure 1)
2.What is DMB (Digital Multimedia Broadcasting)?
DMB is a new kind
브라질 시장은 소비.구매패턴 : 중산층 이상은 주로 대형 슈퍼마켓, 대형 백화점에서 구매. 총 127개 쇼핑센타(상파울로:47개)가 소매판매의 약17% 점유.90년대 들어 매년 약 20%의 성장 지속 (95년 매출 약 100억달러)최근 경제안정으로 저소득층 제품과 고급 최신기술 장착제품의 판매율 상승. 소비형태 양극