graph로 정리하였다.
Categorized cross-case analysis:
S. Fournier의 두 번째 논문에서는 커피라는 하나의 상품군 속에서 브랜드관계가 어떻게 나타나는지를 연구하였으나, 이번 조사에서는 생활에 관련된 모든 브랜드를 조사하고 이후에 브랜드 관계가 공통적으로 나타나는 항목에 대한 조사를 진행하였다. 이는
Ⅰ. Situation Analysis
1-1. Market Analysis
CSR is the business policy and it has pervaded all over the world. More than 90% companies have done CSR activities. In Korea, CSR is increasing rapidly (Graph 1). Compare the CSR costs in 1996 with 2010, it increased almost 7 times. And the consumers have preference to the company that does active CSR activity. So, CSR is not optional but essentia
b. Analysis of Business profit and ROE
Business profit
The operating profit of the Jinro is 19.66% and much more than the average profit which is 6.64%. Industry average operating profit margin declined for a while, but recently recorded an increase of 35.8 percent and increase again, while the ratio raised by 19.66 % recently, but the record was entered into decline, and continued again. A
Analysis on Apple Inc.
Financial statements analysis
1. Income statement
.
Currency in USD All numbers in thousands
Period Ending Sep 25, 2010 Sep 26, 2009 Sep 27, 2008
Total Revenue 65,225,000 42,905,000 32,479,000
Cost of Revenue 39,541,000 25,683,000 21,334,000
Gross Profit 25,684,000 17,222,000 11,
graph. This graph shows comparison of the spectators in soccer and baseball.
And this graph records that sum of spectators in 2009. It looks very bad. Baseball’s sum of spectators is about 6 million. But, soccer’s sum of spectator is just 2.4 million. It is very little figure. If sports hasn’t many spectators, that sports was disappeared. So, a few numbers of spectators is the biggest