1. 그린 마케팅 (greenmarketing)
기존의 상품판매 전략이 단순한 고객의 욕구나 수요충족에만 초점을 맞추는 것과는 달리 공해요인을 제거한 상품을 제조 ·판매해야 한다는 소비자보호운동에 입각, 인간의 삶의 질을 높이려는 기업활동을 지칭하는 말이다. 최근 환경보호를 주제로 한 광고가 많아지고
banana is white>, and it imply its competitors have artificial color in contrast with it.
Actually there has been absolute no.1 in the market for more than 30 years, so to get through this, Maeil need aggressive marketing strategy. This has been quite successful, so now the banana flavor milk market is actually shaking.
RED-BINGGRAE
BLUE-SEOUL
GREEN-NAMYANG
GREEN Partnership 기업선정
2007년부터 유통산업의 특성을 반영한 GREEN Partnership 사업을 진행하고있으며
제품의 친환경화 및 소비자에게 환경정보를 전달하는 역할을 수행하기 위해 노력
유한킴벌리는 우리강산 푸르게 푸르게 캠페인을 통해 지난 26년 동안 생태환경보존을 위한 국·공유림 나무심기,
◎ Green Cross in the vaccine marketGreen Cross is a R&D-oriented company that leads the Korean biotechnology industry since its foundation in 1967. Starting from the nation's first production and sales of Plasma Fractions in 1970, which required sophisticated technology, Green Cross has striven to develop ethical drugs that are hard to produce but essential to patients. Subsequently, it i
He soon liquidated his pharmaceutical business and focused his full attention on the soft drink. With his brother, John S. Candler, John Pemberton's former partner Frank Robinson and two other associates, Mr. Candler formed a Georgia corporation named The Coca-Cola Company. Initial capitalization was $100,000.
The trademark "Coca-Cola," used in the marketplace since 1886, was registered in the