analysis
①Strength
Unique and differentiated mixing
Cold Stone created its unique ice cream image that it is not just another common ice cream, but a mixing ice cream. And Cold Stone has attracted customer’s interest by showing the process of creating the customer’s order.
Rich taste of ice cream and freshness of waffle
Cold Stone’s ice cream has a high viscosi
◆ 연구조사 배경
❍ 미샤 브랜드의 출시 및 성장
• 미샤는 2000년 뷰티넷의 화장품 브랜드로 출시되어 “Quality Base”라는 기치아래 초저가 화장품 시장이라는 새로운 시장 개척
• 성공적인 브랜드 도입이후 성장곡선을 그리고 있음
❍ 화장품 시장 환경 변화 및 경쟁 심화
• 하
analysis [S.W.O.T.]
Strength
1. Independent managerial system
2. Assistance of the head office
3. Quality of food
4. Discriminative operation every shop
Weakness
1. Concern about system weakness because of independent store
2. Temporary employee
3. High job displacement rate
4. Relationship weakening with shop
Opportunity
1. Growth of eating-out culture
2. Income level elevation
trial, create buzz and give good impression while minimizing the cost.
For distribution, Oxford Toy already has good domestic channels. However, it needs a company online shopping mall to provide better accessibility for their collector-level toy items and individual bricks.
Finally, Oxford need to maintain growth to stay competitive against Lego Korea's success, and should keep investing.
Target analysis
Family is important to 30s40s
Growth of purchasing foreign car in 30s
In last 5years, the rate of purchase in 30s40S has been increased.
2) They feel the greatest importance of family among all generations.
-They look for family value and finding meaning of life
Family life is more matter than success of work to me
the average: 43.2 % 30s answer: 52.25