1.기업적 측면 : 브랜드 혁신, 확장의 관점에서(국제경영학 관점에서...)
98년의 혁신의 과정에서 글로벌 브랜드로 발돋움하기 위한 발판으로 책들을 발간하기 시작
1998년에 시티 가이드 시작. ->
-1996년 마크제이콥스 영입과 동시에 가방을 넘어서 패션계에 손을 뻗음.(사업확장의 기회)
-글로벌 브랜드
guidebook is tossed atop the plane ticket. CAMERA PUSHES IN ON THE
BOOK as the fans breezes flip throught the pages.
THE TABLE FAN
turns, head swiveling away from the bed.
TIGHTER - THE GUIDEBOOK PAGES
stop flipping, REVEALING A GULLOTINE from the Reign of Terror.
As an American passport is dropped beside the guidebook...
THE TABLE FAN
swivals, returning towards the guidebook on the bed.
THE GUID
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Lone Star
모
EXT. TEXAS SCRUB -- DAY
Two men in shorts and Hawaiian shirts are poking around a
sandy section in the middle of scrub flats.
SERGEANT CLIFF POTTS is in the f.g., a plant-and-tree
guidebook in hand, as SERGEANT "MIKEY" HOGAN works a metal
detector over a large, sandy bank in the b.g. Both are Army
career men with a morning off to pursue their hobbies.
CLIFF
We got ocotillo, devils w
guidebook.
Youre damn right its not. Goliath is full of munitions.
Tourists arent allowed to blow themselves up, you know.
Oh, yeah?
Yeah.
I cant believe the stuff Treece has found off the coast around here.
I can believe it.
-What have we found out? -I dont know.
O.P.N. means ora pro nobis, " pray for us."
And "S.C." I cant find in any of these.
If Id wanted to spend my holiday in the library...