Ⅲ. 푸마의 repositioning을 위한 STP 전략
푸마의 캐치프레이즈는 ‘Mix It Up’ , ‘My PUMAs'
푸마 코리아도 패션과 스포츠의 만남을 통한 SLS(Sports Life Style) 브랜드로의 리포지셔닝을 독일 본사와 같이 수행했다. 그러나 이러한 리포지셔닝은 독일 본사의 장점이지만 푸마 코리아에게는 약점이 될 수 있는
hairdresser?
Why not shut your face?
Well? What do you think of the work?
I dont think of it as work.
I pretty well live here.
Do you like it or ...
I built this place up from scratch.
Remember when there was just a bar
here and tables by the windows -
and tables round about?
Yes ...
And l cant do anything else.
No.
Shut it.
Its no use when l cant conform.
That was a great idea.
The haircut.
Mayb
hairdressing
academy after high school.
Of course, after she got married...
she decided she wanted to stay home
with the boys, you know.
She still loves doing hair, though.
Where do you go, Father?
I just go to Supercuts.
You cant request
the same girl at Supercuts.
The boys are having a great time.
It was good of you
to do this for them.
She hasnt brought them before cause
shes embarrassed. She
from
that greyhound thing.
Come on, Louis.
Watch out! Here we go! Okay!
Youre breaking so many laws right now!
If we go to jail, Ill tell
everybody you a hairdresser!
Sidewalk, Louis! Sidewalk!
Look out! Are you crazy!?
Sorry! Excuse me!
Red light!
That wasnt my fault!
That was my fault.
Coming through!
Charlie.
Almost ripped my lucky jacket.
What a relief. I forgot
you were wearing your lucky
hairdressers, where I work,
Ill say something like,
"Im really fucked," dead loud
and it doesnt half cause a fuss.
But educated people
dont worry, do they?
Its the aristocracy that swears most.
Its all "Pass me the fucking pheasant,"
with them.
But you couldnt tell them that
round our way.
- Arent you interviewing me?
- Do I need to?
Oh, I talk too much, dont I?
Yeah, I know I talk a lot.
I dont