Hallyu) dates back to 1997, when "A Wish Upon A Star," a story of a poor woman courted by two wealthy men, was broadcast by Phoenix TV in Hong Kong and its popularity extended into China, Taiwan and Southeast Asia. In two years after Korean TV drama had been exported to China, Korea had exported Korean popular songs to China and Korean public culture had started becoming popular in China. The ter
Hallyu began to be popular among Asian countries. At that time, Korea was suffering from the economic crisis, which is usually referred as the IMF bail-out crisis. At that time, Koreans were anticipating to enter to a developed nation. However, this anticipation was not able to reach due to the economic crisis, and that has led the Koreans into despair. But the success of Korean dramas and movies
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1. AMOREPACIFIC
1.1. Introduction
AMOREPACIFIC Corp. have targets to be a global beauty company with its core businesses in cosmetics and personal care and health products. It was founded in 1945 as a Pacific Chemical Company and it has been involved in beauty products.
AMOREPACIFIC seeks to push the boundaries of traditional beauty with innovative solutions drawn from its rich Asian herit