Brand Storytelling
-Han river story
-Haechi story
Land Mark
-Han river
-Gwanghwamun plaza
MICE
Government + Company + Citizen Cooperation
Development New Product
-Dynamic
-Classic + HighTechnology
brand agreement signed
2002.11 New brand ( sheraton grande walkerhill seoul)
2003.11 Golf range opened again
2004. 8 W Seoul-Walkerhill opened
2009.12 Mergers and acquired with SK Networks
The hotel was opened in Seoul Gwang jang area on April 1963,Located in the Northeast region of Seoul with a panoramic view of the Han River and nestled amidst the beautiful and serene natural elements o
Brand’s Story
“I feel Europe with a cup of coffee in Caffe bene again today”
3.Differentiated Interior and Space Design
Pursuing a cozy ambience for
good place to stay
Differentiating from other urban coffee shops
through European vintage interior
4.Star marketing & PPL
Choosing Han, Yeseul as a model
through strategic partnership with
HQ Sidus
Starting TV CF at the very f
Snapple is a brand of tea and juice drinks which is owned by Dr Pepper Snapple Group.
Snapple was founded by Hyman Golden, Arnold Greenberg and Leonard Marsh in Brooklyn, New York in the early 1972.
The word "Snapple" was introduced in the early 1980s and is derived from a carbonated apple juice that had a "snappy apple taste.”
They first started with pure fruit drinks, and woul