Ⅰ. Executive Summary
SonZzang, a traditional hanbok manufacturer and retailer, is launching a sub-brand, LEESLE. There has been the market for hanbok mostly with the customers in their middle age. However, LEESLE has found that younger people’s interests in hanbok were getting larger. A couple of big traditional hanbok brands have also seen this opportunity and started new businesses tar
will explain about Gyeongbokgung Palace. Gyeongbokgung Palace is the palace that foreign tourists visit the most in Seoul. Gyeongbokgung Palace served as the center of the dynasty in the early Joseon Dynasty. If you visit in Hanbok, you can enter for free.
다음은 인사동입니다. 인사동은 창덕궁과 가까이 자리하고 있습니다. 골동품, 화랑, 많은 가게
...중략
\230,000~\400,000
\230,000~\550,000
2010. 10 16 (Sat)
We go the the
창경궁 to watch
the 3rd Korean Hanbok Festival
3. Promotion
Step1. to Inform the existence of 한복
Step2. to Let foreigner enjoy 한복
Step3. to make them click!
to purchase 한복
1. 서론
1.1. 생활한복의 정의
우리나라 전통복식인 ‘한복(hanbok)’은 우리 민족문화의 일면을 상징하는 것으로 우리 민족의 역사와 얼이 담긴 고유한 우리의 옷이다. 전통한복은 치마길이가 길고 소매통이 좁으며 저고리가 매우 짧아 비활동적이며, 관리가 어렵다는 이유로 의례복으로서의 역할만