Ⅰ. Executive Summary
SonZzang, a traditional hanbok manufacturer and retailer, is launching a sub-brand, LEESLE. There has been the market for hanbok mostly with the customers in their middle age. However, LEESLE has found that younger people’s interests in hanbok were getting larger. A couple of big traditional hanbok brands have also seen this opportunity and started new businesses tar
New concept of market
Improvement of region`s
image and revitalization
making sense of belonging
in community
Why we have to aim "Flea market"?
The participatory flea market is a suggestion
A chance to enrich the quality of life
New approach for understanding
and analyzing the urban culture
Create various added value
Creative Space
Easily accessible playi
1. Prevalent displaying consuming
Especially in Korea, People’s tendency buying things more to show off rather than to actually use them.
2. Desire for design
Design becomes important enough to lead new market and convey the company’s mission as well.
3. Huge market share in Korea
High time for Alessi to completely get the whole market share because not yet there is any noticeable c
리앤펑의 성공이후 비슷한 사업 구조를 가진 기업 등장(WEC&A)
하지만,
백화점 고객이나 대규모 상점을 Targeting하는 WEC&A사와
달리,
Li&Fung은 소규모 및 특화상점을 Targeting하는 전략을 구사
이를 통해 경쟁을 최소화시키고, 기업의 경쟁력을 부각
앞으로 높은 마진을 가진 라이센싱 사업
Market Segment
It is the feature of the paradise market segmentation that largely divided to three parts for the lifestyle of high places, gender, and foreigner. we take extra caution on words and action which might make the customer offended. Also we provided the high-class services to secure clients by taking hindrance away for providing the very best customer service. We are now operating Exe