Not being drunken, but Just for talk or celebration
Usually, beer or cocktail.
Prefer Soju
less expensive and stronger
than other drinks relatively.
1. You fill the elder’s glass by two hands
2. You cover the liquor bottle’s trade mark
3. You fill the elder’s liquor in kneel down.
4. If you don’t know who he is, you would take the glass from the elder. And then you fill the eld
get the consumer’s notice with some events like the free sampling party or the contest of fast-drinking makguly. Because our main consumer is young people who love watching sports game, we need to promote the white sheep as an active, non-charge, and familiar beverage so we think that it would be helpful using some famous sports star who drink it after game in our advertising film or poster.
Ⅰ. Introduction
Kook Soon Dang (KSD), which means “House of good yeast and good wine”, was established in 1983 and has been one of Korea’s major producers of traditional alcohol beverages. Although 백세주 had been their main product for a long time, now 막걸리 is emerging as their focus item due to the recent tren
hangover
-> respond changing alcohol culture norrow target market
-> weak so ju
-> target to woman and man who not familiar with soju.
t alkali return water stability verification
there is unconditional competitor
->need to differentiation marketing narrow target market
-> encroachment possibility
Chamisul can also perform marketing which is targeting the senior(old people)
hangover. Before launching Bekseju, people just considered Yakju is just cheap and has low quality. Indeed it brought much hangover. So it is important to change customers’ thought about Yakju. Third, it has to be affordable. We don’t think whiskey and liquor are not the competitor of Yakju. Yakju is more expensive than Soju or beer. So people who drink normally think will buy Yakju only when