Not being drunken, but Just for talk or celebration
Usually, beer or cocktail.
Prefer Soju
less expensive and stronger
than other drinks relatively.
1. You fill the elder’s glass by two hands
2. You cover the liquor bottle’s trade mark
3. You fill the elder’s liquor in kneel down.
4. If you don’t know who he is, you would take the glass from the elder. And then you fill the eld
Drinking culture in Korea
Koreans, like their neighbours across the water in Japan, like a drink and a good time. The Japanese consume 70 litres of beer per person compared with 40 litres per capita in South Korea. Drinking has always enabled Koreans to cut loose from the rather stiff constraints of their hierarchical Confucian culture and a few drinks and a singalong are a big part of modern Ko
Ⅰ. Introduction
Two years ago, a freshman who was missing after attending a welcoming meeting for the freshmen was found dead unfortunately. The reason of his death was ‘hypothermic shock’. It also happened that several seniors who were drunk heavily ganged up to beat freshmen to brain death. Like these cases, we can often see that college students have fatal accidents related to drinki
drinking, most of them couldn't help escaping from alcohol. Especially after-busindess-meetings with drinks after work. Due to the fact that they have to drink to satisfy hangover during the next day their work time so they are unable to work properly.
Morning care, which made by Dong-A pharmaceutical company, is produced for these people who have terrible hangovers after drinking too much.
drink in a bar. There are numerous bars in brazil. The Brazilian way of drink is to drink with friends, family and enjoy the atmosphere. By selling makguli in Brazilian bar, they could drink low alcohol and enjoy talks with their friends and family without worrying about hangover next day and share ideas about the drink.
→ Awareness ↑, Easily accessible to customers
→ Plan to incre