Park. Harry's idea of a drive-thru hamburger stand where customers could order through a two-way speaker box was quite unique. In that era, it was common to see carhopsserving those who wanted to order food from their car. Harry's idea caught on and California's first drive-thru hamburger stand was born.
The Snyder's business philosophy wassimple: "Give customers the freshest, highest quality
The first In-N-Out Burger was founded by Harry and Esther Snyder in Baldwin Park.
Fresh potatoes right from farm
Cut potatoes right in store
Fly in vegetable oil rightly
The Snyder's business philosophy :
"Give customers the freshest,
highest quality foods”
In-N-Out has its own butchers, called “commissary”
In the commissary
parks, games)
Esthetic—immersion in cultural experiences (art, nature)
Passive entertainment occurs when people simply absorb an experience through their senses without much participation; this occurs when viewing a performance, listening to music, or reading.
Educational entertainment requires the active engagement of the person’s mind, the type of involvement that occurs wi
Know the story is king.
Utilize the newest technology to tell that ancient story in a new way.
Coordinate the message across the media.
Have the courage to innovate.
Ride one’s uniqueness.
Value proposition
- More for more
- Enjoying at the Disney Park and resort
acquires a lot of money
- but they provide exceptional experience
that people cannot feel
4. STP Analysis
▪ Segmentation
: divide the total market into smaller segments
- Geographic segmentation: Disney Park and resort is not for the local citizen. It is for the people whoever wants to visit. Even though their facilities are placed on a exact place, their advertising or promotions are not localized.
- Demographic segmentation: Disney Park and resort's target segmentations a