health issues and the revision of 'Dietary life safety law for children', which now prohibits beverage firms from selling highly caffeinated drink products within the school zones; Lotte Chilsung drink products, such as ‘Hot 6ix’, are now at the stake of losing a lot of its customers.
Albeit, the sales volume was approximately 60 billion in 2012 and the firm forecasts the sales volume to re
A key point is that woman customers pay close attention to choosing of foodstuff. Woman customers continuously look for food's dietetically factors and caloric intake. On this accounts, "calorie cafe" appeared for the first time. Nutritionists recommend a calorie, a nutriment and a pertinent food and do consult about one's personal diet and health.
■ Competitors analysis
● Pizza Hut
Purpose
To analyze the current market of Bacchus D
To understand how a new competitor, Vita500, affected Bacchus D
To suggest new and more effective marketing strategy for Bacchus D
Defining the Market
Market : Refreshing Energy Drink (RED)
Market Definition : Beverage consumed to enhance physical status
Consumer Needs : Health-conscious Koreans purchase the product concernin
Introduction
1) Study Background
Here we are in the 21st century and Korea’s businesses have become more innovative and global to keep pace with globalization. The businesses are changing quickly. On the contrary, organizational culture and system within them fail to meet speed and direction of theirs. Performance review system for employees is important one of such things. Existing perfor
Regular discussion among employees.
Initiating Bon’s Academy.
Reward evaluation
Main Product : Customized porridge
Two Categories of product
-Traditional healthy porridge (전통건강죽)
-Nutrition porridge (영양맛죽)
2. Brand : The competitive power
Asset value
3. Persistence development of new product