LOHAS 선도 기업
- Lifestyle Of Health And Sustainability
자신의 건강 + 지구 환경의 지속가능성
고객기쁨경영
- 고객 = 소비자 + 직원 + 사회 + 자연
바른마음경영 (TISO경영)
- Trust/신뢰, Integrity/직업적 정직성
Solidarity/연대의식, Openness/개방성
2. 광의/협의로서의 건강증진
1) 협의로서의 건강증진
협의의 건강증진의 특징을 살펴보면 사업대상이 건강인 이라는 것과 그 수단으로서 보건교육적 수단과 환경적 수단(사회, 경제, 정치, 조직적 개입 활동)을 제시하고 있는 것이 공통점이다. 그러나 건강증진의 목적을 건강에 유익한 생활양식의
health higher only by wearing them. Although functional footwear is more expensive than general footwear, it attracts consumers' interest with the support from health-valuing trend such as well-being. For this reason, sales of functional footwear are rising, and the rates of repeat sales are also increasing, which means functional footwear market has a bright prospect. According to Korean Footwea
healthier, they will keep knocking the door on our company. And Gift-set may be big stimuli to attract the young to Harry and David.
II. Psychographic; lifestyle (motive / likelihood)
If we define future customers affected by lifestyle, they're the people who have high priorities for healthy and supreme quality foods. We need to focus on the necessity and importance of why customers should buy