Sophisticated Innovation
Introducing short-necked clear bottle
Collaboration with the artists, designers and musicians
Absolut campaign selected as one of the best 10 advertising campaigns of the 20th century
Make it consistent with the brand extension
Perfect mixture of tastes makes it ‘the absolut one’
3) 아시아인 취향에 적합
향수에 대한 아시아인과 유럽인의 기호도를 살펴보면 유럽은 톡 쏘는 듯한 자극적이면서도 강렬한 향취를 좋아하는 반면 아시아인은 유럽취향의 진한 향을 좋아하지 않는다. 유럽인은 체취가 강하므로 이에 잘 조화되고 체취를 없애 주거나 커버하는 진한 향수를 선호하는
• In 2002, Dove became a master brand and went from a beauty bar to a beauty brand. In order to encompass all its products under one message, Dove created the Campaign for Real Beauty and invited participation.
• Dove's Campaign has been a huge success thanks to YouTube where Dove has advocated for unconventional beauty and self-esteem. Traditional media and consumers have joined in
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achiev
channel of luxury watches.
본 론
Before we start the presentation let’s take a look at the global watch market.
GLOBAL WATCH MARKET
Swatch Group - Brequet - Blancpain - Jaquet-Droz - Glashutte Original
- Glashutte Union - Leon Hatot - Omega - Rado - Longines
- Tissot - Certina - Mido - Hamilton - CK - Pierre Balmain
- Swatch - Flik-Flak - Lanco - Endura- ETA/ValJoux
Rich